In the course of the Syrian Civil War, prominent former Syrian Regime politicians, human rights observers, and foreign observers have accused the Syrian Regime of committing genocide against the country’s Sunni majority. This article views these accusations as part of a wider politicization of genocide, and instead progresses beyond them to outline the case for an alternative “framing” of large-scale atrocities committed against civilians. It accordingly proposes strategic displacement, or the deliberate large-scale uprooting and dispersal of established communities for tactical and strategic purposes, as a preferable and more sustainable framework of engagement and analysis, and seeks to more clearly distinguish it from “ethnic cleansing” with the aim of demonstrating and underlining its unique contribution to the analysis and understanding of violent conflict. This has two benefits—first, it provides a different basis for conceptual and theoretical engagement that makes it possible to view mass atrocity as a tactical innovation in response to conflict exigencies; and second, it draws attention to internal displacement, an aspect of the conflict that has been repeatedly overlooked by international observers.